KUKA is one of the world´s leading automation specialists. The global player uses intelligent solutions across a wide range of industries to create a seamless link between the real and digital production worlds. We consider ourselves lucky to have been able to actively support KUKA as a strategic communication partner since 2003 – among other things, with groundbreaking campaigns, corporate publications and trade fair appearances that reflect a real fascination for the technologies of the future. In doing so, we constantly focus on an impactful customer experience that offers the customers practical benefits across all touchpoints.
Industry 4.0 is a closed book to many people. In order to get to grips with this highly complex subject, we produced a 100-page compendium that invites people to leaf through and reflect on how we are setting the course for the future. To go with it, we created everything an eye-catching brand campaign needs, from the trade fair concept to the film, bringing the Fourth Industrial Revolution to life with science – but no fiction. There were plenty of awards, however, including the Platinum A' Design Award, Communicator Award of Excellence, German Brand Award Winner and Gold German Brand Award.
Uhlmann is on everyone’s proverbial lips. That’s because the high-performance packaging machines from Swabia package sensitive medicines with the utmost precision and consistently high quality for pharmaceutical customers around the world. Since 2013, weiskind has been working on global brand building and global brand campaigns on behalf of the world market leader to ensure that it has the right presence on the international stage.
Every company has a corporate identity at its heart. Many things that evolve over a number of years or even decades are not simply changed overnight. Step by step, we have freed Uhlmann’s image of unnecessary ballast, modernised it and given it emotional appeal. In addition to creating fonts and colours, introducing key visual graphics and relaunching the website, we have redefined the range of brochures and established a clear presence with global branding.
“You are the best in the world!” Apple head Tim Cook told the employees of the seele Group at their Swabian headquarters in 2015. It is not only the visionary head of Apple that is a fan of seele – the weiskind team also loves the clarity, precision and delicate sophistication of the steel and glass structures from seele.
When working on the brand presence of this hidden champion, we completely revamped the corporate image of seele, defining both the image and brochure concepts and systematically implementing them in several brochures. Furthermore, the company’s individual divisions were restructured and integrated into the overall CI. The corporate design manual, groupware integration, management systems, digital sales materials and global rollout were also overseen by weiskind.
The WALDNER Group is a successful international expert in the field of laboratory furniture and also supplies systems for preparing and filling foodstuffs as well as isolators and containment systems for the pharmaceutical, chemical and biotechnology sectors. Based in Wangen im Allgäu, the company and its subsidiaries are active worldwide. For the past 100 years, the company has been demonstrating its technical brilliance. On both a technological and emotional level, we produced highly relevant communication material for innovative WALDNER fume cupboards.
The market launch campaign for the SI 3 steel laboratory fume cupboard demonstrates how a product that is seemingly unremarkable to the layperson can still be attractively showcased. From the naming and concept to the brochure design and localisation in the five languages of WALDNER’s key international markets, weiskind created a comprehensive package for the customer.