- ‘Hello Industry 4.0’ brand campaign
Industry 4.0 is a closed book to many people. In order to get to grips with this highly complex subject, we produced a 100-page compendium that invites people to leaf through and reflect on how we are setting the course for the future. To go with it, we created everything an eye-catching brand campaign needs, from the trade fair concept to the film, bringing the Fourth Industrial Revolution to life with science – but no fiction. There were plenty of awards, however, including the Platinum A' Design Award, Communicator Award of Excellence, German Brand Award Winner and Gold German Brand Award.
- Global brand building
Every company has a corporate identity at its heart. Many things that evolve over a number of years or even decades are not simply changed overnight. Step by step, we have freed Uhlmann’s image of unnecessary ballast, modernised it and given it emotional appeal. In addition to creating fonts and colours, introducing key visual graphics and relaunching the website, we have redefined the range of brochures and established a clear presence with global branding.
- seele branding
When working on the brand presence of this hidden champion, we completely revamped the corporate image of seele, defining both the image and brochure concepts and systematically implementing them in several brochures. Furthermore, the company’s individual divisions were restructured and integrated into the overall CI. The corporate design manual, groupware integration, management systems, digital sales materials and global rollout were also overseen by weiskind.
- WALDNER SI3 steel
The market launch campaign for the SI 3 steel laboratory fume cupboard demonstrates how a product that is seemingly unremarkable to the layperson can still be attractively showcased. From the naming and concept to the brochure design and localisation in the five languages of WALDNER’s key international markets, weiskind created a comprehensive package for the customer.